Mission & Vision

Building Best Brands

Our Mission & Vision

That's our mission. Pure and simple. We come together every day in our gobal Houses of Communication to transfer your brand into a best brand.

Driven by ambition and never settling for the status quo, we constantly strive to be the best version of ourselves - individually and as a group - with a vision to become the world's leading independent agency group.

colleagues having a chat like a creative brainstorming session

What makes us... us

Our Identity

Innovative

We break boundaries by blending Strategy, Creative, Media, and Tech, sparking industry-wide innovation and new horizons.

Integrated

For 50+ years, we've united experts under one roof, adapting to change with scalable teams, seamless collaboration, and bold results.

International

With 42 locations, we merge local insight and global standards to deliver culturally tailored communication far and wide.

Independent

Owner-managed and free from shareholders, we focus on bold ideas, fast adaptation, and responsible action for lasting impact.

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Born Integrated

Our Genesis story

For us, integrated communication isn't a fleeting trend - it's a cornerstone of our legacy, envisioned and brought to life by our founders, Dr. Peter Haller and Rolf Stempel, from day one. The Serviceplan Group evolved in line with shifting trends and advancing technology, adding specialized disciplines to become what it is today. Browse the abridged story of our beginnings/Here are some of our best bits.

1970: Serviceplan founded

Name comes from the "Serviceplan" - the schematic card that laid out the strategy for success.

1983: Mediaplus founded

As the world of media expands, so too does Serviceplan's offering.

1986: Facit founded

An institute for strategic market research and consulting.

1990: First Brand Roadshow

Empirical answers to brand management issues in the 90s - still going strong today.

1997: Plan.Net founded

With the world on the cusp of digital explosion, we prepare with digital agency.

2000: HoC Amsterdam

Our first international House of Communication - still building best brands in the region today.

2002: Florian Haller CEO

Florian Haller - son of the founder Dr Peter Haller becomes CEO of the group. 23 years and counting!

2004: Best Brands born

Annual awards for the most beloved and successful brands - judged by consumers!

2005: First Innovation Day

Thought leaders assemble in Munich to explore the trends shaping tomorrow's marketing & tech world.

2010: First office outside EU

The House of Communication in Dubai opens it's doors to serve the region with integrated services.

2020: SP Group turns 50

The Serviceplan Group celebrates its 50 year anniversary with all 4200 colleagues.

2023: We go stateside

The House of Communication Americas brings representation up to 30 countries and 6500 colleagues.

2024: Gen AI explodes

Two AI labs are opened to expand existing expertise in this truly game changing tech.

house of communication with an "Ü" statue inside

The Houses of Communication

What sets us apart?

So much more than simply physical locations, think of House of Communication as a concept. It's the modus operandi of Serviceplan Group.

A House of Communication brings diverse expertise under one roof, dissolving barriers, empowering employees and fostering collaboration. Customized teams and agencies can even be assembled. So from Amsterdam to Zurich, our clients can come to the House of Communication and get tailored, cross-agency, integrated solutions for any advertising and marketing challenge, In fact, 62% already are.

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ÜberCreativity

Our Superpower

ÜberCreativity is what emerges when innovation meets artistry - and the sparks fly. It's the unique phenomenon that ignites daily in our Houses of Communication, where strategy, creative, media, and tech collide to produce something extraordinary.

It's bigger, bolder, and way beyond the sum of its parts. It's our superpower. ÜberCreativity drives us to shatter boundaries, outdo expectations, and take brands to heights that defy limits.

Experience our ÜberCreative work Experience our ÜberCreative work