This is what we stand for

At Serviceplan Group, we believe that true impact comes from action, not just words. Our weINITIATIVES embody this mindset, transforming collective passion into meaningful action.

With focused efforts in sustainability and DE&I, our commitments come to life through weCARE, weGREEN, and weRESPECT. These initiatives reflect our investment in a brighter, more sustainable future and are powered by the dedication of our people.

We're strongest when we have each other's backs. That's why our weCARE team is always ready to step in and help those in need. We know that life can throw unexpected challenges our way, and in those moments, our colleagues can count on us.

With the weCARE budget and other support initiatives, we provide fast, impartial help when it matters most.

As the largest owner-managed agency group, we're committed to leading the way in sustainable, ethical business practices and transparent communication aligned with UN SDGs and the European Commission's guidelines. Our sustainability strategy ensures we live up to our responsibilities. 

Through The Good Line, we help our clients achieve their sustainability goals by offering responsible marketing solutions that reduce CO2 impact and promote greener campaigns. We're proud to say that The Good Line was recognized by Ad Age as one of the top 5 agency projects for sustainability in 2024.

At Serviceplan Group, we believe that true strength comes from diversity. We honor and respect people of all genders, backgrounds, ages, and identities. When everyone feels valued and free to express themselves, creativity thrives and innovation flourishes.

We're committed to creating a space where everyone at Serviceplan Group can thrive, contributing to a diverse and inclusive culture that celebrates our differences and drives us forward.